Supervision CircleThe Reluctant
Marketer
Marketing for clinicians who'd rather not.
Here's what nobody tells you in grad school: you can be an incredible therapist and still have an empty caseload. Not because you're not good enough — but because nobody knows you exist. This group is for clinicians who know they need to market their practice but would rather reorganize their entire office than post on Instagram.
The Group
Marketing that doesn't make you
want to crawl under your desk.
You didn't get into this field to become a content creator. But here's the truth: the therapists who get full caseloads aren't always the best clinicians — they're the ones people can find. This group helps you close that gap, on your own terms.
Your Marketing Story
Clarify what makes you different as a clinician — and learn to say it out loud without feeling like a used car salesman.
Content Without the Cringe
Create social media posts, blog ideas, and website copy that actually sounds like you — not a wellness influencer you'd unfollow.
Referral Relationships
Build genuine professional connections that send you clients — without networking events that make you want to hide in your car.
Strategy That Fits Your Life
Develop a sustainable marketing plan you'll actually follow — because the best strategy is the one you won't abandon by February.
What's Included
Everything you need to
actually get visible.
4 Weekly Sessions
Four guided group sessions each month with education, strategy, accountability, and real talk about why marketing feels so hard
Small Group Format
Intimate group size so you get personal attention, not generic advice you could Google
Between-Session Support
Community support and accountability between meetings — because motivation fades fast when you're on your own
What You'll Walk Away With
Each month, you'll learn to…
Talk about what you do without sounding like a brochure
Create content that feels like you — not a marketing template
Build referral relationships that actually send you clients
Stop overthinking and start showing up where your people are looking
Your Facilitator
Laurie Groh
MS, LPC, SAS · Shoreside Therapies
Laurie built a thriving group practice from scratch — and she'll be the first to tell you she hated marketing the entire time. Now she helps other clinicians find their way without the cringe.
Ready to Get Visible
Your clients are out there.
$95 a month.
A monthly group for clinicians who want to build a full practice without selling their soul to the algorithm. Strategy, accountability, and honest conversation about the business side of therapy.
Also Available
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Monthly consultation group for couples therapists integrating Gottman, RLT, EFT, and Esther Perel.
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